Qualification: Graduation+

Working Experience: Minimum 1 year in core field marketing.

Responsibilities :

1. On-Ground Marketing Campaigns:

• Event and Activation Management: Organize and execute on-ground marketing events, product demonstrations, promotions, and activations in public spaces, trade shows, retail outlets, or community events.
• Street Marketing: Engage in direct marketing efforts such as distributing flyers, brochures, and promotional materials to raise brand awareness.
• Sampling and Demonstrations: Conduct product sampling, demonstrations, and interactive sessions to educate potential customers about the brand and its offerings.

2. Brand Awareness and Visibility:

• Increase Brand Visibility: Use creative methods such as flash mobs, guerrilla marketing, or pop-up events to increase visibility and generate buzz around the brand.
• Manage Field Promotions: Oversee and implement field-level promotional activities, such as contests, giveaways, and discount offers.
• Local Partnerships: Build partnerships with local businesses, event organizers, or influencers to amplify marketing efforts and enhance brand exposure.

3. Market Research and Insights:

• Gather Market Data: Collect data and feedback directly from customers to understand their preferences, buying behaviors, and market trends.
• Competitor Analysis: Conduct on-ground competitor analysis by observing their marketing strategies, pricing, promotions, and product offerings.
• Report Market Trends: Provide insights and feedback to the marketing team on how the brand is perceived in the field and suggest improvements.

4. Lead Generation and Customer Engagement:

• Customer Interaction: Engage directly with potential customers to generate interest in the product or service, answering their queries and educating them about the brand.
• Lead Generation: Collect customer data, including contact details and preferences, for follow-up by the sales or marketing team.
• Customer Feedback Collection: Collect feedback from customers during on-ground engagements and pass it on to the product or marketing team for improvements.

5. Relationship Building:

• Retailer and Distributor Relationship: Build and maintain strong relationships with retailers, distributors, and other key stakeholders to support product placement and promotions.
• Community Engagement: Engage with local communities through sponsorships, events, and activities to build trust and brand loyalty.
• Influencer Outreach: Identify and work with local influencers or brand ambassadors to promote products in specific regions or markets.

6. Event and Venue Coordination:

• Plan and Organize Events: Coordinate events, exhibitions, and local promotional activities that align with marketing strategies and goals.
• Venue Management: Identify and book venues for events, ensuring that logistics such as signage, materials, and branding are in place.
• Ensure Compliance: Ensure that all field activities comply with local regulations, permits, and guidelines.

7. Sales Support:

• Collaborate with Sales Team: Work closely with the sales team to support their efforts by generating leads, scheduling appointments, or providing insights on customer needs.
• Achieve Sales Targets: Assist the sales team in achieving regional or local sales targets by driving customer engagement through field marketing initiatives.
• Cross-Sell and Upsell Opportunities: Identify opportunities for cross-selling or upselling products based on customer needs and interests.

8. Reporting and Analytics:

• Track and Report Campaign Performance: Track the success of field marketing campaigns by measuring key metrics such as customer engagement, lead generation, and conversions.
• Provide Field Insights: Prepare and submit regular reports detailing the effectiveness of marketing activities, customer feedback, and competitor actions in the field.
• ROI Measurement: Measure the return on investment (ROI) of field marketing efforts and provide data-driven recommendations for future campaigns.

9. Budget Management:

• Manage Field Marketing Budgets: Ensure that field marketing activities are conducted within the allocated budget, and report expenses to management.
• Negotiate Vendor Contracts: Negotiate with vendors for supplies, equipment, and promotional materials needed for events or activations.

10. Team Leadership and Coordination:

• Coordinate Field Teams: Manage and lead on-ground marketing teams, brand ambassadors, and promoters, ensuring they represent the brand accurately.
• Training and Development: Train on-ground staff and field marketers on brand values, product features, and effective customer engagement techniques.

Key Skills for a Field Marketing Executive:

• Communication Skills: Excellent verbal communication to engage with customers and stakeholders effectively.
• Negotiation Skills: Ability to negotiate and collaborate with vendors, partners, and event organizers.
• Problem-Solving: Quick thinking and problem-solving skills to address any challenges or unexpected situations during events or activations.
• Customer Engagement: Strong interpersonal skills to connect with and influence potential customers in the field.
• Organizational Skills: Ability to plan and execute multiple events or field activities efficiently.
• Data Analysis: Ability to gather and analyze market data and feedback to improve future field marketing initiatives.

Share your CV on:  hr.kalingapackers@gmail.com